Experience

Lead writer, Apple — Austin, TX

[November 2104 – present]

My main deliverable is to create data-driven content to drive customer value and meaningful experiences. I manage product launches, campaigns, and various content projects. I work with Marketing to ensure our content conveys the right messaging and I support our global SEO team to ensure customers find the right content from the get go. I also collaborate with our strategy team to analyze metrics and implement improvement plans.


Content marketing manager, Bulldog Solutions — Austin, TX

[July – November 2014]

I worked on the agency’s largest account to create and execute a global marketing campaign across eight industries and various buyer personas. I led all content marketing strategy, programs, and campaigns, as well as a small team of writers, designers, PPC strategist. To compliment the content, I implemented an SEO strategy to keep the user experience top of mind.


Brand journalist, Kuno Creative — Austin, TX

[May – July 2014]

I created content marketing strategies and campaigns for five clients. And developed buyer personas for each client to provide more meaningful customer experiences. I managed the design and production of all content and worked with the clients’ social media teams to execute seamless promotion of assets. I also worked with Kuno’s in-house marketing team to create and execute various inbound campaigns to drive demand, lead retentions, and sales enablement.


Marketing comms manager, Bulldog Solutions — Austin, TX

[July 2013 – May 2014]

I built marketing campaigns, and created and managed content to support demand and sales enablement programs. I led social media,  managed content planning and editorial calendars, and managed agency’s media and PR efforts. I created various types of content including: blogs, eBooks, white papers, landing pages, and case studies.


Associate Editor, Elevator World — Mobile, Alabama

[May 2009 – May 2013]

After quickly learning the ropes as a Copy Editor, I was promoted to Associate Editor. I wrote and edited feature stories and columns for two magazines and websites, and edit various technical books, manuals, and reports. I also managed the monthly editorial calendars.

I compiled marketing research to drive campaigns and content, create marketing content (blogs, emails, press releases, and ads), and collaborates with Sales and Marketing on strategies and campaigns. I also managed social media content and external communications.


Public Relations Associate, Lewis Communications — Mobile, Alabama

[September 2008 – April 2009]

I worked on various client projects and campaigns and wrote and press releases and media alerts to promote launches. I collaborated with creative department to develop media kits and managed assignments for the PR team. I also conducted research to provide the agency with a better understanding of client goals.


Public Relations Associate, Red Square Agency — Mobile, Alabama

[September 2007 – May 2008]

I created columns and features for Alabama SeaPort magazine, and wrote all press releases and media alerts promoting the publication. I also worked with the social media team to build a social media presence across major channels. I interviewed local companies and thought leaders for feature content. And collaborated with PR and creative teams to create marketing collateral and event content.


Education

MA in Communication: Print Journalism & Advertising
University of South Alabama — Mobile, Alabama

BA in Communication: Public Relations
University of South Alabama — Mobile, Alabama