B2B Marketing

4 dimensions of effective B2B marketing plans

[Originally published on Business2Community] Imagine a scenario where marketers could maximize the ROI of every dollar spent. Where planning cycles were accelerated and time to marketing pipeline was weeks not quarters long. Image a planning process so streamlined marketers could model and predict their impact on revenue before they spent a dime. To deliver on… Continue reading 4 dimensions of effective B2B marketing plans