Content Marketing

4 essentials for being a better content marketer

Content marketing has been the name of the game for awhile. And companies around the globe continue to drive their efforts (and budgets) to the latest and greatest types of content. Content marketing is literally everywhere—it’s videos, blogs, banner ads, emails, Tweets, Podcasts, etc. And being good at content marketing is invaluable. According to Kapost,… Continue reading 4 essentials for being a better content marketer

Content Marketing

Content marketing: 4 essentials for thought leaders

[Originally published at Kuno Creative] We’ve all heard the phrase “thought leader,” and most likely understand the concept. But to reiterate, a thought leader is a person or organization others deem as an authority in certain areas (i.e., marketing automation, lead generation, etc.). This kind of recognition often makes someone or something the go-to source… Continue reading Content marketing: 4 essentials for thought leaders

Content Marketing

How to create content with agility: 3 easy steps

[Originally published at Kuno Creative] B2B marketing is always in flux—evolving to meet the demands of consumers, technologies, market conditions, you name it. And since it has come a long way in the last few years, it’s likely change will continue. However, one thing that’s sure to remain is the need for marketers to be… Continue reading How to create content with agility: 3 easy steps

Content Marketing

Content marketing: How journalists and PR can help

[Originally published on Business2Community] We’ve all been the new kid on the block at some point. For some of us, we’ve been there many times — adapting to life’s opportunities and curveballs. And, some of us hold similar career positions our entire lives. As a writer journalist and public relations (PR) professional, I thought the possibilities were… Continue reading Content marketing: How journalists and PR can help