I had the great fortune of attending ConFab Central 2017 last week. I’m impressed. The event was well structured, the presenters were truly talented, and I made some new friends in the business. They also kept us highly caffeinated. I could go on and on about why ConFab was fantastic, but you should see for… Continue reading Say “Hello” to the emerging customer
Content marketing has been the name of the game for awhile. And companies around the globe continue to drive their efforts (and budgets) to the latest and greatest types of content. Content marketing is literally everywhere—it’s videos, blogs, banner ads, emails, Tweets, Podcasts, etc. And being good at content marketing is invaluable. According to Kapost,… Continue reading 4 essentials for being a better content marketer
I recently read a great article about how to nurture content writers into industry experts. The topic alone seemed interesting because l’ve spent my career learning how to write for a variety of industries. And though I don’t think “one size fits all” when it comes to writing, I read the article out of curiosity,… Continue reading How do writers become industry experts?
[Originally published at Kuno Creative] We’ve all heard the phrase “thought leader,” and most likely understand the concept. But to reiterate, a thought leader is a person or organization others deem as an authority in certain areas (i.e., marketing automation, lead generation, etc.). This kind of recognition often makes someone or something the go-to source… Continue reading Content marketing: 4 essentials for thought leaders
[Originally published at Kuno Creative] B2B marketing is always in flux—evolving to meet the demands of consumers, technologies, market conditions, you name it. And since it has come a long way in the last few years, it’s likely change will continue. However, one thing that’s sure to remain is the need for marketers to be… Continue reading How to create content with agility: 3 easy steps
[Originally published on Business2Community] We’ve all been the new kid on the block at some point. For some of us, we’ve been there many times — adapting to life’s opportunities and curveballs. And, some of us hold similar career positions our entire lives. As a writer journalist and public relations (PR) professional, I thought the possibilities were… Continue reading Content marketing: How journalists and PR can help