Content strategy

Content modelling: Figure out what’s going on with your content

Does your organization have a lot of content—like thousands of articles and web pages? Then you’re probably overwhelmed with uncertainty of what’s going on with your content. “A content model could be a solution for your team,” says Scott Kubie, Senior Content Strategist at Brain Traffic. Scott encourages organizations to consider these questions: Where is… Continue reading Content modelling: Figure out what’s going on with your content

Content strategy

Five audits for more structured content

“Content is most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. But well-structured content doesn’t come from inserting “the structure” at some point in the process; it comes from applying a structural lens to all of our content activities, from beginning to end,” says Lisa Martin, independent consultant in information architecture… Continue reading Five audits for more structured content

Content strategy

How to write better content: Tips from Shopify

Preface: You’ll see a lot of blogs about my takeaways from ConFab Central 2017. What can I say? It was truly insightful and there’s much to share. One of my favorite sessions was led by Biz Sanford, lead content strategist at Shopify. Truly enthusiastic about content strategy, she opened the presentation with this idea: As writers… Continue reading How to write better content: Tips from Shopify