Content strategy

Content modelling: Figure out what’s going on with your content

Does your organization have a lot of content—like thousands of articles and web pages? Then you’re probably overwhelmed with uncertainty of what’s going on with your content. “A content model could be a solution for your team,” says Scott Kubie, Senior Content Strategist at Brain Traffic. Scott encourages organizations to consider these questions: Where is… Continue reading Content modelling: Figure out what’s going on with your content

Content strategy

Five audits for more structured content

“Content is most useful when it’s clear, consistent, orderly, organized—in other words, when it’s well-structured. But well-structured content doesn’t come from inserting “the structure” at some point in the process; it comes from applying a structural lens to all of our content activities, from beginning to end,” says Lisa Martin, independent consultant in information architecture… Continue reading Five audits for more structured content

Content strategy

How to write better content: Tips from Shopify

Preface: You’ll see a lot of blogs about my takeaways from ConFab Central 2017. What can I say? It was truly insightful and there’s much to share. One of my favorite sessions was led by Biz Sanford, lead content strategist at Shopify. Truly enthusiastic about content strategy, she opened the presentation with this idea: As writers… Continue reading How to write better content: Tips from Shopify

Content Marketing

4 essentials for being a better content marketer

Content marketing has been the name of the game for awhile. And companies around the globe continue to drive their efforts (and budgets) to the latest and greatest types of content. Content marketing is literally everywhere—it’s videos, blogs, banner ads, emails, Tweets, Podcasts, etc. And being good at content marketing is invaluable. According to Kapost,… Continue reading 4 essentials for being a better content marketer

Inbound Marketing

3 reasons why inbound marketing is more lovable

[Originally published at Kuno Creative] I recently attended one of HubSpot’s Inbound Marketing events, where hoards of inbounders talked shop and listened to some insightful presentations. Dan Tyre, HubSpot’s sales director, opened the floor by discussing various aspects of inbound marketing, and though his entire presentation was great, one statement stood out to me—“Marketing has… Continue reading 3 reasons why inbound marketing is more lovable

Sales and Marketing Alignment

Sales and marketing: United they (should) stand

[Originally published at Kuno Creative] Your CMO is probably brilliant and your VP of Sales is likely good at closing deals. And though the two are supposed to work together to drive revenue, it doesn’t always happen that way. In fact, both are often confused about what the other is doing, how they’re doing it… Continue reading Sales and marketing: United they (should) stand

Lead nurturing

Lead nurturing in the new era of healthcare

[Originally published at Kuno Creative] The landscape of the healthcare industry has evolved. From the way healthcare companies go to market to the shifting needs of businesses and consumers—the healthcare industry as we used to know it has changed. Healthcare marketers specifically, are struggling with a lack of visibility into their customer base. Marketers are… Continue reading Lead nurturing in the new era of healthcare